GM targets the masses with its $30,000 all-electric Chevrolet Equinox SUV – By Kirsten Korosec (Techcrunch) / Sept 8, 2022
GM’s latest bid to ramp up U.S. EV sales and surpass rival Tesla is a $30,000 all-electric SUV aimed squarely at the mass market.
The 2024 Chevrolet Equinox EV, which will come in LT and RS models and has an estimated range of 300 miles, will test GM’s ability to make an affordable EV that appeals to a broad swath of U.S. consumers. The 2024 Chevrolet Equinox EV is scheduled to go on sale next year.
GM has started with what appears to be a winning combination. Compact SUVs are one of the top-selling categories in the U.S. and the Equinox is priced thousands of dollars below the cheapest offerings from competitors Ford and Tesla. And it’s more than 50% cheaper than the average new EV cost of $64,000, according to Kelley Blue Book.
